Unleash the Power of WhatsApp: New Marketing Templates to Supercharge Your Business
In today’s mobile-first world, WhatsApp reigns supreme as a communication platform. With over 2 billion monthly users, it’s a goldmine for businesses looking to connect with customers on a personal level. But how do you leverage this potential effectively? Enter WhatsApp Business message templates – pre-written, customizable messages that streamline your marketing efforts.
The All-New Toolkit: Templates for Every Business Goal
Gone are the days of generic broadcasts. WhatsApp’s latest templates offer a diverse toolbox to achieve a range of objectives:
- Spark Awareness: Introduce your brand with a friendly welcome message. Include a special offer or a link to a captivating video showcasing your products or services.
- Nurture Leads: Re-engage website visitors who haven’t converted with a template offering valuable content like ebooks or webinars.
- Drive Sales: Announce exciting new product launches or exclusive discounts with limited-time offers.
- Boost Customer Service: Provide quick and efficient support through message templates for order confirmations, shipping updates, or appointment reminders.
- Gather Feedback: Request customer reviews or conduct surveys using templates to gain valuable insights and improve your offerings.
Marketing templates
Marketing templates are our most flexible. They can enable businesses to achieve a wide range of goals, from generating awareness to driving sales and more.
| Message Objective | Business Goal | Example Templates |
| Awareness | Generate awareness of your business, products, or services among customers who have subscribed to receive messages from your business on WhatsApp. | “Did you know? We installed a new tower in your area so you can enjoy a better network experience. To learn more, visit our site {{1}}.” “Diwali is around the corner! Join us at {{1}} on October 24 to celebrate with friends and family. For more details about our event, click {{2}}.” “Looking for a getaway this fall? Our newest resort just opened in {{1}}: the perfect place to relax and unwind. Learn more here: {{2}}” |
| Sales | Send general promotional offers to customers related to sales events, coupons or other content intended to drive sales. | “As a thank you for your last order, please enjoy 15% off your next order. Use code LOYAL15 at checkout. Visit our site here {{1}}.” “Refer → save! Use code FRIEND so you both earn $10 off your next order.” “Upgrade to our Premium cabin to enjoy more benefits, like additional legroom and priority boarding. Click {{1}} or log into our app to upgrade.” “You have been pre-approved for our credit card! Enjoy an introductory offer of {{1}} if you apply via your personalized link: {{2}}.” “Don’t forget! Today only, get double points on your purchases. Visit your nearest store and use your phone number at check-out.” |
| Retargeting | Promote relevant offers or other call-to-actions to customers who may have visited your website, used your app, or engaged with your products and services. | “Don’t miss out on your favorite shows! Re-subscribe now: {{1}}” “You left items in your cart! Don’t worry, we saved them for you. Click here to checkout now: {{1}}.” “Thank you for visiting our site. You can secure your health insurance in a few easy clicks – continue here: {{1}}.” “You didn’t finish your application! Please log into your profile here to pick up where you left off: {{1}}.” “We miss you! Join us for an afternoon or evening of fun with your family. Click here to book with a special rate: {{1}}.” |
| App Promotion | Request customers to install or take a specific action with your app. | “Did you know? You can now checkout in our app. Download it here {{1}} to check out our streamlined experience.” “Thank you for using our app. We noticed you have not used our latest feature, {{1}}. Click here {{2}} to learn more about how this benefits you!” “In-app only: 20% off this week! Use code SUMMER20 to save on select styles. To download our app, click here: {{1}}.” “Hi {{1}}, your friend {{2}} recently joined our community. Send them a welcome message today: {{1}}” |
| Build Customer Relationships | Strengthen customer relationships through personalized messages or by prompting new conversations. | “{{1}}, did you think we’d forget? No way! Happy birthday! We wish you the best in the year ahead.” “As we approach the end of the year, we reflect on what drives us: You. Thank you for being a valued customer. We look forward to continuing to serve you” “Hello, I am the new virtual assistant. I can help you discover products or provide support. Please reach out if I can help!” |
Beyond the Templates: Optimizing Your WhatsApp Marketing
Templates are a powerful tool, but they’re just one piece of the puzzle. Here are some additional tips to maximize your WhatsApp marketing success:
- Segment Your Audience: Tailor your message to specific customer groups based on interests, demographics, or purchase history.
- Schedule Strategic Broadcasts: Plan your messages around peak engagement times and special events.
- Integrate with Existing Systems: Connect your WhatsApp Business account with your CRM or marketing automation platform for seamless communication.
- Track and Analyze Results: Use WhatsApp’s analytics tools to understand what resonates with your audience and refine your approach.
The Final Word: Embrace the WhatsApp Advantage with Reson8
By embracing WhatsApp’s new marketing templates and implementing a strategic approach, you can unlock a world of possibilities. Our Reson8 Business WhatsApp will help you to building brand awareness to nurturing leads and driving sales, WhatsApp empowers you to connect with your customers in a way that’s personal, convenient, and effective. So, get started today and watch your business flourish in the age of mobile-first marketing!
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