WhatsApp Business Marketing Campaigns

Reson8 has always focused on bringing the most viable and acceptable direct marketing solutions to its customers. From 2003, it offered Reson8 with the core functionality to send direct marketing messages using SMS. SMS has been crucial to the marketing communication and customer notification over the past 20 years. But with the arrival of new P2P (Person-to-Person) messaging channels like IM, and chat like iMessage, WeChat, Viber, Facebook Messenger, Telegram and above all, WhatsApp, P2P has moved away from SMS.

In the Middle East and Asia market, WhatsApp has been one of the most widely used tool for messaging and in a survey by PwC, it was noted that 71% of Middle East respondents in a 500 person survey reported their usage of WhatsApp and other messaging apps had increased since the outbreak of the pandemic.

Recent research has also shown that over 55% of users that prefer using instant chat and messenger apps feel more connected to brands that communicate via these channels. Building such connections is significantly cheaper than acquiring new clients as customer retention rates average 5-25 times less expensive than new acquisitions.

Businesses have also been looking for ways to extend their communications to these new channels, and specially to WhatsApp, but the restriction has prevented them from taking advantage of the growing customer base on WhatsApp.

Things are changing now!

As of September 2021, WhatsApp now allows businesses to send marketing campaigns through its WhatsApp Business API product using WhatsApp template messages. Businesses can now send promotional messages like discounts, vouchers, coupons etc. to their loyal customers. Using the API, businesses can now share rich media content, track how recipients interact with their messages, and start conversations to engage these customers.

But remember, in the WhatsApp ecosystem, the user is the king.

You can’t engage with customers unless they explicitly opt-in and approve of getting messages from you and the more personalize the experience to your customers, the less likely they will report spam and the more likely they will continue to engage with your brand.

You can review how to use WhatsApp for Business, to learn more about using this channel more effectively.

Consequently, WhatsApp marketing can be a highly successful strategy for building long-lasting relationships with customers.

With Unique Computer Systems always putting its customers as its priority and with the view on providing high quality and valid services, it has now extended Reson8 and added a new module to send marketing campaigns over WhatsApp!

Using WhatsApp Business API to send marketing messages is the official and scalable way that WhatsApp provides to businesses.